According to "Daily Sports", Dubai launched a "Messi Immersive" experience exhibition to attract tourists and review the Argentine star's career through an interactive space.

Dubai has once again made efforts to attract experiential tourism through the "Messi Experiential" exhibition. Located in Dubai Festival City Mall, the exhibition looks back at the career of Argentinian star Lionel Messi through interactive games and sensory spaces.

This 2,000-square-meter exhibition is supported by La Liga and the Argentine Football Association and will remain open until December 31, 2025. The exhibition is suitable for the whole family, giving visitors an insight into Messi’s career through interactive games and sensory spaces, with partners including La Liga and the Argentinian Football Federation.

With this new initiative, Dubai strengthens its ambition to become a global leisure and business hub, aligned with the D33 economic agenda and offering a diverse range of proposals from elite sports to popular culture and high-end dining. The "Messi Experience" has become a sporting icon of this season and is expected to set a new record for visitor numbers.