Official: Sevilla and Adidas reach a ten-year sponsorship agreement to obtain fully customized equipment

Football 9:42pm, 10 June 2025 141

According to Sevilla's official website, Adidas and Sevilla Football Club have reached a historic cooperation agreement. Starting from the 2025/26 season, the German multinational company will officially become the club's technical sponsor.

This collaboration lasts ten seasons and is a milestone for the club, not only because of its long duration but also because of its strategic importance. Starting from July 1, 2025, Sevilla Football Club will wear Adidas jerseys again and regain the brilliant cooperation from the late 1970s to the early 1980s. This new collaboration further strengthens the connection between two partners with strong brand identity in the international sports field. Sevilla Football Club is known for its competitive spirit and solid position in European football, and Adidas is a brand with a long history and acclaimed global sports industry, especially in the football field for decades.

The brand value of Sevilla Football Club, its outstanding achievements in domestic and intercontinental competitions, and the steady growth in retail performance in recent years are key factors that prompted Adidas to choose this global and strategic project. As a comprehensive partner, Adidas will provide full support to maximize the team's game performance and official merchandise sales, with special emphasis on innovation, technology and exclusive design.

Seville Football Club will be one of the selected members of Adidas among the world's top clubs and is the second team in La Liga to enjoy this privilege. This special status means that the club can obtain fully customized equipment designed specifically to reflect Sevilla's unique identity and history.